Organizing the Why, How, and What of Satisfying Needs Now

As I discussed in a previous post, the development-verb level of organizing focuses your attention on the development of capacities and relationships over time, allowing you to step further into the potential seen at the possibility-light level.  The development-verb level does not, though, satisfy the needs for which you organized in the first place.  While you are able to experience greater harmonic vibrancy, as you come together at the light and verb levels, it is at the noun level that needs are met specifically.  The “met need,” in the here and now, is the domain of the things-noun level.

To get to the things-noun level, you filter out the time dimension that is so important at the development-verb level.  Remember that, at the verb level, you have already filtered out the potential that is so important at the light level.  As you transform the verb level into the noun level, you are choosing that specific point in space-time where verbs overlap to meet a specific need.  Earlier I used the examples of the piece of bread and my daughter’s dress.  If the verb that brings either one in front of me shows up too early or too late, or in the wrong place, then it remains a verb, rushing towards landfill and back to its original energetic light-form.  If, however, the verb of the bread or dress intersect in space-time with the verb of my life in a particular way, then both verbs are transformed, at that instant, into a noun that satisfies a need in both verbs.  The verb becomes a piece of bread, a noun, that satisfies my hunger, and it satisfies the baker, who made it to exchange with me for resources he needed.  To get to the noun, we filter time out of the verb, making a choice for the moment in space and time that best satisfies the needs.  It is at the noun level, through this transformation, that an exciting transmutation happens in the light energy, where it passes from one form to another.  The bread passes from grain energy into human blood.  The dress passes from fiber energy into the radiance of the beautiful human.

As you filter potential out of the why of harmonic vibrancy at the light level, you find the leveraging of abundance in the system at the verb level.  As you filter time out of the verb-level why, you find the noun-level why of need satisfaction.  I will now show you how to manifest light all the way from possibility through probability into the directly observable satisfaction of concrete needs.

How do you satisfy these needs, at the noun level of organizing?  Through competition.[1]  Competition results from filtering out time from cooperation.  At the verb level, we were working together, in cooperative-competition, as individuals with different goals for ourselves.  At the noun level, we are in the same point of space-time, working towards the same need.  In this space-time we work at cross-purposes to achieve the same need-satisfier.  At the noun level, the agreements we make are very specific and concrete in their description.  They are manifesting the here-now.  Thus, the individual signs a contract with a very specific job description, clarifying exactly what is expected of the individual’s actions and outcomes, in the here and now.  This has very positive effects in clarifying what is expected right now in the contribution one can make in one’s “doing.”  This also simplifies the finding of someone who can “do” what is necessary to make the contribution right now, independent of the individual’s development process (verb level) or deeper potential (light level).  This also has very negative effects, as the person’s potential and development are contracted into a very specific and limiting dimension, as put forth in the job description.  In this noun level of agreements, your relationship to the other is equally concrete, specific, and contracted.  When you see the other and their specific actions, at the noun level of organizing, you see the need for clarity in roles and responsibilities, who will do what, with what authority.  Your relationship to the group also needs concrete specifics.  This leads you to the need for clarity in who is responsible for the actions of what people and what resources – the need for functional hierarchies.  If you are contracted into a specific, concrete contribution to the group, then you want your responsibility for the group’s outcomes to be equally limited and specified.  You do not want to be made responsible for outcomes you cannot influence directly, under your contracted job description.  The functional hierarchy also necessitates a clear outcome for the hierarchy, often labeled as the group’s mission.  The mission, at the noun level, is very different than the why for organizing at the noun, verb, or light levels.  The mission here is usually a noun description of the specific need that the overlapping verbs are designed to satisfy.  You do this to meet the need of this group in this way.  Period.

The what of organizing at the noun level focuses on the group structures and individual incentives at this very concrete level of manifestation.  The group structures transform from the verb level of “chartered” groups to incorporated groups.  When time is filtered out of the charter a group seeks to serve, what remains is the group’s body, its corpus, thus the term corporation.  This body, the corporation, is designed to serve specific “needs.”  At the noun level, some groups are structured for profits, thus they are called “for profits,” also referred to as businesses.  Business is an odd term, as if its charter is to be busy.  Other groups are structured, at the noun level, for helping others in ways “for profit” motives will not.  They are often referred to as “civil society,” “non-governmental organizations (NGOs), or “non-profits.”  This is also an odd term, meaning that they do not distribute profits to private investors, rather to their direct investors, which in their case is society at large.  Because of their “good works,” they often do not have to pay taxes, which is also odd, as it distinguishes them from “for profits,” which might also do “good works” and pay taxes.  This is less a commentary on who should pay taxes and more a commentary on the rather arbitrary definition of charters and regulations at the noun level.  Yet other groups are structured, at the noun level, to regulate, tax, and redistribute the wealth of the activities of others.  They are often referred to as governmental organizations, which do not pay taxes.  Thus, at the noun level, there are three basic organizing structures for serving specific needs.

Noun-level organizing structures are often depicted with organizational charts that show straight-line responsibility hierarchies, with ever-expanding levels of responsibility for specific areas of the group.  This is the integration of the systemic, process view of organizing at the verb level, filtering out time.

At the noun-level, organizing of the incentives of individuals filters out time from the verb-level of development and relationships.  The residual of this filtering is what economics refers to as labor, the bodies available with a given set of skills to do work.  This is what is seen at any given moment in the development of human beings.  This is the realm of employment, a contract for bodies to make a specific contribution to the group’s needs.

While the noun-level of organizing is the predominant ideological form, it comes with significant costs.  In addition to the costs at the light and verb levels, a focusing narrowly at the noun level of organizing leads to the loss of knowledge and relationship.  By focusing narrowly on labor as a body with skills, learning and development of the individual are lost.  It becomes very easy and normal to make decisions that dismiss, neglect, and minimize the value of knowledge gained from the experience humans have in an activity over time.  Technically this knowledge gained over time is referred to as intellectual capital, a capital that can be used in the future, as I showed you in the chapter on resources.  In the course of human interaction, you meet people and make relationships.  The web of relationships you weave is the network in which you express your light in the world.  This is the group of people with whom the verb flows.  When you ignore the relationships people have, you miss the possibility and the flow possible in those relationships.  Technically these relationships which sustain a group are known as social capital.


[1] The word competition means, in classical Latin, “to strive together.”  It has emerged since the early 1600s, in modern French, to mean “to be in rivalry with another.”  This evolution suggests competition is striving together for the same scarce value, thus requiring that we be rivals, since we want the same thing of which there is not enough for both of us.

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3 thoughts on “Organizing the Why, How, and What of Satisfying Needs Now

  1. Pingback: Enlightened Brainstorming or Collaborative Inquiry? « Jim Ritchie-Dunham

  2. Pingback: Am I More Competitive When I Beat Someone or Offer a Better Solution? « Jim Ritchie-Dunham

  3. Pingback: Transformative Organization of Human Interactions through Light-Verb-Noun Levels « Jim Ritchie-Dunham

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