A SEE Change to Collaborative Capitalism – Recommended Reading

Waddock, S. and M. McIntosh, SEE Change: Making the Transition to a Sustainable Enterprise Economy. 2011, Sheffield, UK: Greenleaf Publishing.

[You can read the first chapter of the book on its website, or see an interview with Sandra Waddock about it.]

Waddock and McIntosh reframe the competition OR collaboration debate, showing how in smarter, more sustainable capitalism organizations integrate the interests of multiple stakeholders in the social and economic value they catalyze in multi-sector networks, celebrating and connecting human creativity in efficient, effective, and innovative ways that enhance the planet – being competitive THROUGH being collaborative. Read SEE Change for the framing of “how” and examples of the many groups paving the way.

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