Purpose Is Now Mainstream-Obvious

Our colleagues on the mainstream’s leading edge have now taken up “purpose” in a serious way. Purpose is no longer a nice-to-have, leading-fringe thing. It is not just for the systems thinkers and esoterically-oriented leaders out there. Connecting to the motivating reason that organizes everyone’s efforts in an efficient, effective way generates much greater value. People who do not know why they do what they do are now proven to be far less efficient and effective. Not good.

Finding your deeper shared purpose is straightforward to do. Mostly it takes you asking. Why do we actually do what we do? What gets us up in the morning, really? What gets our creative juices flowing?

The data-driven folks, with access to a large percentage of the organizations in the world, are now proving that purpose has come mainstream.  The benefits far outstrip the costs.  Leading thinkers at McKinsey have shown that if you do not help your employees find purpose, they will leave. The global survey folks at Gallup show that you need to start with purpose to get your people’s best performance.  The global consultancy Deloitte suggests that purpose-driven companies are built to flourish.  Even the medical establishment is getting on board, showing that people who do not connect to their purpose die earlier.

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