We human beings prefer experiences where our unique creative expression is invited into a group’s work, and where it is actively engaged, according to our survey research in 98 countries and our field research in 39 countries. In The Creative Spark, Professor Agustin Fuentes provides an anthropologist’s view on the impact of human imagination.
He starts with the observation that, “the initial condition of any creative act is collaboration…This cocktail of creativity and collaboration distinguishes our species–no other species has ever been able to do it so well–and has propelled the development of our bodies, minds, and cultures, both for good and for bad” (p 2). His research suggests that there are “four big misconceptions of human evolution:…we are the species that is supremely good at being bad; we are a species of supercooperators, supremely good at being good; [we are] a species still better adapted to traditional lives as hunter-gatherers than to modern, mechanized, urbanized, and tech-connected life; [or that we are] the Promethean breed, who, having made all the world our dominion, are now running it, and ultimately ourselves, into ruin” (p 3). He suggests that vast amounts of research in “anthropology, evolutionary biology, psychology, economics, and sociology over the past twenty years” (p. 4) have shown these predominant arguments are at best incomplete. “Perhaps most important, these popular accounts have obscured the wonderful story at the heart of our evolution–the story of how, from the days of our earliest, protohuman ancestors, we have survived and increasingly thrived because of our exceptional capacity for creative collaboration” (p 4). “A new synthesis demonstrates that humans acquired a distinctive set of neurological, physiological, and social skills that enabled us, starting from the earliest days, to work together and think together in order to purposefully cooperate.
Professor Fuentes takes us on the long journey over two million years of how we evolved, through our increasing ability for creative collaboration, to the beings we are today. Along the way, he explores how we co-evolved with our environment through food, war, sex, religion, art, and science. As the capacity for collaboration, and how collaboration differs from pure competition or coopetition lies at the core of our work in ecosynomics, this look across the data from hundreds of communities and hundreds of thousands of years, highlights our innate capacities as Homo lumens. A very interesting, well written and documented read, which I highly recommend.