Scaling Impact — What We Are Learning from BUILD UPON Cambridge, Madrid, and Brussels

In this 4th of a series of 4 blogposts, we share what we are learning, as co-investors with BUILD UPON and the European Climate Foundation, about: (1) co-hosting collaboration; (2) realizing the deeper shared purpose; (3) measuring impact resilience; and (4) scaling impact.

SCALING IMPACT

In BUILD UPON, we are working regionally, as Europe, across 28 member states, and within each member state.  We have spent the last two years working with thousands of stakeholder groups who influence the building renovation, renewable energy, and energy efficiency industries, across geographic, economic, political, cultural, and social diversities.  To scale the impact of all of this local, national, and regional work, we saw that six steps were necessary.  

“What it means to renovate the entire building stock. It means comfort.  It means better housing, more energy security. It means engagement.  We need to get industry stakeholders, policy makers, finance, all together, and that needs to be sustained over time.”

Celine Carre, Saint-Gobain

First, we need to identify the one, unifying deeper shared purpose that would bring us together to collaborate across all of these diversities.  We achieved a next step towards this with our Common Vision, developed with 100+ stakeholder representatives in Madrid, described in the earlier blogpost “Realizing the Deeper Shared Purpose.”

BUILD UPON social network analysis, EU member states

Second, we need to gather the people together, around this deeper shared purpose.  People who are committed to shifting the economic, environmental, health, and social impacts of energy and buildings in Europe.  We have a critical mass of those people engaged in BUILD UPON, ready to move forward together.

Third, thousands of positive deviants are figuring out many of the parts of this, within their own specific cultures.  We need to identify them, study them, and showcase them, so that others at the local, national, and regional levels can learn from and with them about their technical and social innovations.

Fourth, we need to gather with each other and learn from each other, taking advantage of the many platforms for learning with and from each other that already exist, are gaining broad support, and are evolving and maturing.

Fifth, we are now clear that through collaboration, we can achieve far more together than we can alone or through simple cooperation—more, in the same places, at the same time, regionally, nationally, and locally.

Sixth, we have already begun to experience the very tangible impacts and greater resilience of co-hosting this collaboration together.

So, now we are focusing simultaneously on regional, national, and local-level efforts, highlighting what we are learning about (1) our best efforts everywhere, (2) local positive deviants, (3) how to share insights across professional, industrial, geographic, and linguistic cultures, and (4) coming across with a simple and effective measurement system that allows us to focus on the impacts we want to generate and to track the collective effort at the same time we capture feedback to improve local and national initiatives.  We have to, because we agree that it is important to achieve our social impacts, and to achieve them we see clearly that we must collaborate.

We thank our colleagues at the European Climate Foundation (ECF), the BUILD UPON team, the co-hosts (link to previous blog in series on “co-hosting collaboration), the Madrid participants, the Institute for Strategic Clarity, and Vibrancy—all co-investors in this process together.