I Invite You to Become a Quitter, a Double Quitter

To celebrate the new year, I invite you to become a quitter.  Just quit.  Now.  And make a resolution for this new year to remain a quitter the whole year.  You can do it.

In yet another book with well expressed, great observations, author and entrepreneur Seth Godin starts off his 2007 book The Dip observing that, “Most people quit.  They just don’t quit successfully.  In fact, many professions and many marketplaces profit from quitters–society assumes you’re going to quit.  In fact, business and organizations count on it.  If you learn about the systems that have been put in place that encourage quitting, you’ll be more likely to beat them. And once you understand the common sinkhole that trips up so many people (I call it the Dip), you’ll be one step closer to getting through it.  Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.  Extraordinary benefits also accrue to the tiny minority with the guts to quit early and refocus their efforts on something new…Quit the wrong stuff.  Stick with the right stuff.  Have the guts to do one or the other” (pp 3-4).

I invite you to choose, right now, to be a quitter, and to have the guts and stamina to stick with it.  To make it through Godin’s “stop quitting” dip.   Quit what?  As Seth Godin observes above, society expects you to quit, to quit choosing to live life your way.  You know, from your own experience, that you prefer being engaged to being disengaged, being energized to being de-energized, being acknowledged for your efforts to being ignored or overlooked, being supported to undermined.  You know this.  And, you probably accept, consciously or unconsciously, to be disengaged, de-energized, ignored, overlooked, and undermined in many of your daily interactions.  On a continuous basis.  From the research my colleagues and I have done over the past decade, it seems that most people tend to accept these conditions, because they tend to think that this is just how reality is–much of life tends to disengage, de-energize, and disempower people.  That is just how it is.  At least that is what most of us tend to think or accept.

It is not that way.  You know this, because some of the time you experience being engaged, energized, acknowledged, and supported.  If the opposite, the downside, were a fact of reality, then you would never experience the upside.  The only truth here is that you have accepted this reality of being disengaged, de-energized, ignored, overlooked, and undermined.  Quit.  Doubly. I invite you to be a quitter.  To quit accepting that quitting is normal.  It is not normal.  Being human is.  To paraphrase Seth Godin, quit accepting being de-energized, which is quitting on being human, and stick with being engaged.  A double quit–quit quitting on yourself.  Push a tiny bit longer than most, and get through the dip.  Experience the extraordinary benefits that accrue to those with the guts to quit quitting now and refocus your efforts on the other reality, which you also know to be true for you.  Quit.

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